For this reason, Trapstar has become popular among celebrities all over the world because it uniquely merges street culture with high-end appeal. More than 50 A-listers, including Rihanna, Jay-Z, and Stormzy, have been spotted wearing the brand, which has seen a 40% increase in celebrity endorsements since 2020. This association with A-list icons cements it as a status symbol within the streetwear community and amplifies its visibility.
Rihanna, who sported the brand’s signature oversized bomber jacket on tour in 2023, caused Trapstar online searches to surge 60% in under 48 hours. Stormzy has long been a brand ambassador and teamed up with Trapstar on a limited special collection late in 2022 that launched, sold out in less than 30 minutes, and raked in more than £1 million in sales. That really cemented how much the brand has been entrenched historically in music culture and can transcend onto its audience.
That’s what makes Trapstar so alluring: exclusivity. Its limited-edition drops-the December 2023 capsule collection included less than 5,000 units across the globe-fuel high demand and drive resale prices up 150% on StockX. Jay-Z’s public appearances in Trapstar’s graphic hoodies further fanned the flames of demand, with some selling out within minutes of restocking.
Fashion analysts say this is due to its authenticity and strong cultural rooting, with which celebrities most associate. “Trapstar isn’t about following trends; it’s about setting them. Celebrities recognize that,” says Mikey, one of its founders, in a 2023 interview with GQ. It’s an ethos that seriously chimes with those stars for whom individuality is so integral to personal branding.
Trapstar effectively fuses great design with functionality and has long been a staple for any A-list celebrities seeking high style and substance in one garment. Their Decode jacket, for example, will tackle aesthetic needs with practical considerations, combining water-resistant materials with secret compartments. Available between £150 to £300, this collection captures top quality and avoids overstepping into excessively expensive price segments.
Social media amplifies that celebrity connection; posts of its stars-Drake and Travis Scott among them-each received well over 500,000 likes. According to Hypebeast, mentions of Trapstar across social increased 70% in 2023, cementing the brand’s place in the celebrity wardrobe rotation and well beyond.