For joint sales strategy, Zhuhai Beyond achieves exact matching through intelligent algorithm Dynamic Bundling. In 2023, the “smart wear set” (headphones + watches + fast charge) paired with OPPO increased the customer unit price to 1899 yuan (the price of individual product to 2,187 yuan), and the discount rate was 13.2%, driving sales growth of 78%, and the re-purchase rate of customers reached 45%. According to Nielsen data, the portfolio sold 230,000 units (34% of industry cumulative wearable device sales) through the 618 promotions, while its inventory turnover fell to 18 days (industry average is 42 days).
One of Zhuhai Beyond’s competitive advantages in business is its green packaging. Its “Zero carbon gift box” (FSC paper box + bamboo fiber buffer + water-based ink printing) helped Nongfu Spring save the single logistics cost of 1.2 yuan, with transportation costs saving more than 8 million yuan a year, and the recycling rate of packaging increased from 28% to 91%. In 2023, the portfolio was “Green Dot” certified by the German government, which allowed customers to save 37% of their carbon tariff expenses in the European market and increase the premium rate of green products by 19%.
In the beauty industry, Zhuhai Beyond’s innovative formula combination of “Power Synergy Set”. The “Morning C Evening A gift box” for Pelaia (e.g., VC essence + retinol cream + repair mask), due to the concentration gradient structure of the active ingredients (VC 10% to 15% transition), the combination product and the elevation of skin brightness 42% (single use 28%), and the re-purchase rate jumped from 31% to 67%. In 2023, the sales volume of the set surpassed 530 million yuan, and the negative evaluation rate of the Tmall flagship store dropped to 0.9% (industry average rate of 3.2%).
Zhuhai Beyond’s scenario-based design capability is embodied in its “Safe Growth Package” of maternal and Child market. The “four-piece travel set” designed for Babycare (baby bottle + thermos cup + auxiliary food box + disinfection bag), the modular design (tolerance ±0.1mm) to achieve 55% space occupancy reduction, a complete set of transportation cost reduced by 0.8 yuan, more than 1.5 million sets per year in sales, accounting for 29% of Jingdong maternal and child travel category. User testing shows that total purchase decision time has been reduced from 23 minutes on average to 6 minutes, and the conversion rate has increased by 3.8 times.
The “dynamic combination package” driven by smart algorithm is a technological jewel of Zhuhai Beyond. Based on a machine learning model (92% accuracy), real-time analysis of customer history orders (> 10TB of data) generates tailored bundling solutions. The e-commerce vendor, who assumed the service, increased its combined recommendation click rate to 38% from 12%, its average order size to 79 from 45, and its return rate by 21%. Its real-time pricing system, which changes price parameters 300 million times per hour, optimizes inventory turnover to 25 days, a best in class.
With regards to environmental regulation compliance adaptation, Zhuhai Beyond’s “package of compliance” addresses the hotspots of cross-border trade. In 2023, we developed EPR compliance package (recycling label + bamboo plastic inner plate + multi-language instruction manual) for power tool manufacturers shipping to the EU, simply charging an additional 0.5 euros (1.2 euros for substitute products) for a single set, successfully avoiding German LUCID registration penalty (up to 20,000 euros /SKU), and the customer’s European market revenue increased by 41%.
Cross-industry examples reflect Zhuhai Beyond’s portfolio innovation capabilities. Its “health lighting set” (eye protection table lamp + natural light bulb + phototherapy glasses), jointly branded with Philips, reduces visual fatigue index by 37% through spectral coordination technology (adjustable color temperature of 3000K-5000K), and the luxury rate of the set is 28%, promoting the brand to TOP 5 in Tmall lighting category. Another instance is the “carbon neutral stationery bag” (bamboo pen + recycled paper + cornstarch pen bag) that has been launched with Morning Light, reducing the carbon footprint by 89% compared to traditional products and increasing campus channel conversion rates by 55%.
Customer value analysis has shown that Zhuhai Beyond’s multi-portfolio solutions increase customers’ profit margins by an average of 18% and decrease SKU management costs by 32%. After the acceptance of its “smart home kit” by a consumer electronics company in Shenzhen, after-sales problems inquiries dropped by 43% (due to compatibility), and the customer satisfaction score went up from 4.2 to 4.8 (out of 5). These statistics confirm that Zhuhai Beyond is remodeling the value chain performance of its product series through technology integration and scenario innovation.